The Coolest Guy in the World

I just found this video at ColledgeHumor from a Google search and thought ..... I have to get a post up about this vid. This guy isn't just a great skater, he seems to be the coolest at every trick in the book.

See more funny videos and funny pictures at CollegeHumor.

I decided to run a test. The results may surprise you.

The below graph is a screenshot in Alexa of the top two results for the natural Google search term of "Coolest Guy in the World". Number one is my arch-nemesis "Brad Fallon" (nah, not really, he is a really cool guy and well deserved of that number one spot). The second was the CollegeHumor website with the awesome video.

While Brads site generates high traffic it is barely a blip on the radar (that slight bump between Oct 12 and Oct 19) in comparison to CollegeHumor.

It just goes to show, you don't need massive traffic to be the number one on Google for your given search terms. You just need grab a good SEO book and build up a growing list of backlinks. Relevance will beat high traffic any day.

I know it's a bit like comparing apples from oranges as most of the traffic from CollegeHumor comes from many different sources. e.g. coming from a completely unrelated link and finding the video from the site.

But what would be more beneficial to your site? Higher rankings in the search engines or more actual traffic? For example, what if I was to leave a comment under the Coolest guy in the World video saying "That was awesome! Kind of reminds me of this video ** insert obvious link to my own site with embedded YouTube clip here **".

That comment could potentially send thousands of new visitors from a high traffic site to your own.

All is fair in love and Search Engine Optimization, so find that balance of getting to the top of Google (plus the other search engines) AND getting the traffic to your site from other sources.

Remember, you may be number one on Google today but you may not be there tomorrow ;)

Re-writing the book of cool!

Well, it's been about a month since my last blog post. I have been busy working with some great clients on improving their online presence.

Thought it was time to do a quick Google search to see if Google has dumped me yet.

In Australia today it is the famous Melbourne Cup, got a place bet with "Crime Scene" who came second. Shame it didn't come in first as it had 40:1 odds!

..... Oh, sorry. Went off track there for a while, but what I was trying to explain was why Google's logo has all of the pretty hats! Now when I first started this experiment, their were no predictive results from Google. That was why I decided to go for these exact keywords. Now it shows 412,000 results.The results speak for themselves. This blog is ranked number one for the search term "Coolest Guy on Google". Coming in second is the Facebook group I set up for the Coolest Guy on Google. And in third place .... yes, me again. My Hubpage for the Coolest Guy on Google.

I believe one of the contributing factors to my success is due to my Twitter account which has a backlink to this blog. For someone who is as anti-social as myself, I have really taken to all forms of social media like a duck to water.

this has probably made me even less sociable, opting to send messages via Facebook rather than visiting them in person.

I am addicted to finding new apps and widgets to expand my social profiles. Do a Google search for "jezhug" and you will see what I mean. 1,700 results at the time of this posting! But they all serve a purpose. Everyone of them has a backlink to this blog or some other site I am promoting.

The "jezhug" Google search is a great back linking example. Why? Because jezhug is not a word. It is simply a unique nickname I picked for myself for internet use. All links with the word "jezhug" were created by me or are byproducts of my excessive internet use!

Any of the sites listed on page one are GOLD! I have set up many links, the good ones rise to the top of the search engines while the weaker ones slowly move down the list.

These page one sites are great backlinks, and if you don't set up profiles at these sites with a link to your own site, then be prepared to hand over your search engine listing spot to to someone that will ;)

Coolest and easiest way to get good Google rankings

Getting on search engines can take a lot of time. In the past it could take years to get indexed on Google. Google's theory was that, in the waiting time it would give the site owner the chance to increase the quality and quantity of information on the site! Waiting is now a thing of the past with the introduction of Sitemaps.

Get your site or blog high rankings in Google

What is a Sitemap?

A sitemap is a file (XML) that lists all of your website pages including the priority of the page. If your site is changed you can update your sitemap then let the major search engines know that it has been changed, rather than waiting for the next Googlebot to check which could take months.

You would be interested to know that this technology is quite easy to implement yourself!

Step One: Create your Sitemap

There are many free sites (providing you have less than 500 pages to be indexed) that will generate a sitemap for you. The one we will use today is at http://www.xml-sitemaps.com/ once there follow the four simple steps to generate your new sitemap! After it has been generated simply save it to your computer, upload the file to your web server and move on to step two.

Step Two: Create a Webmaster account with Google, MSN and Yahoo

The major search engines have tools for webmasters to allow them to add sitemaps and notify the search engine if any changes have been made. Below is links to sign up to these search engines as a webmaster.

Google: http://www.google.com/webmasters/tools/

Google, being by far the most popular search engine has some of the coolest tools for webmasters, allowing you to submit your sitemap and explore possible issues with site pages. It also has a nifty feature to show you what keywords rank high in Google for your site.

Bing: http://www.bing.com/webmaster

Bing (formally MSN) may not be as feature rich as Google in the way of features, but it is still a very popular search engine. We can all use more traffic, right?

Yahoo: https://siteexplorer.search.yahoo.com/

Yahoo is very similar to Bing's webmaster tools. However in terms of checking what backlinks you have pointing to your site, Yahoo's Site Explorer dominates, picking up many that Google just doesn't display!

Once the account has been activated, simply navigate to the feed or sitemap area and point to where your sitemap is located. E.g. www.mysite.com.au/sitemap.xml

Step Three: Watch your traffic Increase

With more pages indexed, you should notice more visitors coming your way. If not, maybe you need to add a bit more content.

If your site sells a product, try to use selling keywords in your content. E.g. if you are selling laptops, people looking to buy one may not type into Google, "information about laptops" but they may type "laptop prices". By putting yourself in the place of your visitors you will get a much better conversion of visitors to customers and improve your bounce rate. I will explain a bit more on Search engine optimization in a future post.

Step Four: Repeat

If your site changes dramatically, repeat the steps. If your site has a few typo's, fix them then repeat. There is nothing worse than submitting your site with typo's and finding out visitors can't find your site due to misspelled keywords.

Sometimes commonly misspelled words can work in your favor, getting traffic that you would not have normally got. This strategy could be used if you have heavy competition for certain keywords, but otherwise should not be used.