OK, here's the deal. I am not cool. Everyone that knows me will vouch for me!
The purpose of this blog is more of an experiment, to turn an uncool and very unsociable individual
into the coolest guy on the Google search engine with help from social networking web sites.

Thursday, November 5, 2009

The Coolest Guy in the World

I just found this video at ColledgeHumor from a Google search and thought ..... I have to get a post up about this vid. This guy isn't just a great skater, he seems to be the coolest at every trick in the book.

I decided to run a test. The results may surprise you.

The below graph is a screenshot in Alexa of the top two results for the natural Google search term of "Coolest Guy in the World". Number one is my arch-nemesis "Brad Fallon" (nah, not really, he is a really cool guy and well deserved of that number one spot). The second was the CollegeHumor website with the awesome video.

While Brads site generates high traffic it is barely a blip on the radar (that slight bump between Oct 12 and Oct 19) in comparison to CollegeHumor.

It just goes to show, you don't need massive traffic to be the number one on Google for your given search terms. You just need grab a good SEO book and build up a growing list of backlinks. Relevance will beat high traffic any day.

I know it's a bit like comparing apples from oranges as most of the traffic from CollegeHumor comes from many different sources. e.g. coming from a completely unrelated link and finding the video from the site.

But what would be more beneficial to your site? Higher rankings in the search engines or more actual traffic? For example, what if I was to leave a comment under the Coolest guy in the World video saying "That was awesome! Kind of reminds me of this video ** insert obvious link to my own site with embedded YouTube clip here **".

That comment could potentially send thousands of new visitors from a high traffic site to your own.

All is fair in love and Search Engine Optimization, so find that balance of getting to the top of Google (plus the other search engines) AND getting the traffic to your site from other sources.

Remember, you may be number one on Google today but you may not be there tomorrow ;)

Tuesday, November 3, 2009

Re-writing the book of cool!

Well, it's been about a month since my last blog post. I have been busy working with some great clients on improving their online presence.

Thought it was time to do a quick Google search to see if Google has dumped me yet.
In Australia today it is the famous Melbourne Cup, got a place bet with "Crime Scene" who came second. Shame it didn't come in first as it had 40:1 odds!

..... Oh, sorry. Went off track there for a while, but what I was trying to explain was why Google's logo has all of the pretty hats! Now when I first started this experiment, their were no predictive results from Google. That was why I decided to go for these exact keywords. Now it shows 412,000 results.The results speak for themselves. This blog is ranked number one for the search term "Coolest Guy on Google". Coming in second is the Facebook group I set up for the Coolest Guy on Google. And in third place .... yes, me again. My Hubpage for the Coolest Guy on Google.

I believe one of the contributing factors to my success is due to my Twitter account which has a backlink to this blog. For someone who is as anti-social as myself, I have really taken to all forms of social media like a duck to water.

this has probably made me even less sociable, opting to send messages via Facebook rather than visiting them in person.

I am addicted to finding new apps and widgets to expand my social profiles. Do a Google search for "jezhug" and you will see what I mean. 1,700 results at the time of this posting! But they all serve a purpose. Everyone of them has a backlink to this blog or some other site I am promoting.

The "jezhug" Google search is a great back linking example. Why? Because jezhug is not a word. It is simply a unique nickname I picked for myself for internet use. All links with the word "jezhug" were created by me or are byproducts of my excessive internet use!

Any of the sites listed on page one are GOLD! I have set up many links, the good ones rise to the top of the search engines while the weaker ones slowly move down the list.

These page one sites are great backlinks, and if you don't set up profiles at these sites with a link to your own site, then be prepared to hand over your search engine listing spot to to someone that will ;)